P E N N S Y L V A N I A   B A N K E R S   A S S O C I A T I O N A Provider of AIB Products Event Based Selling
Course Description: Event Based Selling will focus on using group events as a marketing tool to promote sales. Students will learn how to target their market, plan group events, and use networking techniques to increase the number of business contacts made at group events. Audience: Those bankers whose responsibilities include attending, participating in, or hosting community-based group events. Students should have a working knowledge of their institution's products and services. Learning Objectives: After successfully completing this program, you will be able to:   • Identify group event opportunities within their market   • Identify common characteristics within groups   • Identify common financial needs within groups   • Identify networking strategies to increase the number of contacts made at group events   • Maximize sales opportunities gained through group events   • Create an action plan and timeline for hosting a group event Course Credits: AIB: 0; ICB: 1.25 (CFMP) Prerequisites: None Required Software: None- Students should have a working knowledge of their institution's products and services. Optional Software: Adobe Acrobat Reader and RealPlayer Cost: Members $95   •   NonMembers $130       Forms Page ... Registration ... Requests ... Withdrawal PBA Contact: Jackie Catalano • (717) 255-6939 • jCatalano@paBanker.com
This educational opportunity is brought to you by Pennsylvania Bankers Association