P E N N S Y L V A N I A   B A N K E R S   A S S O C I A T I O N A Provider of AIB Products AIB Marketing Financial Services
AIB Course Code: 7740 Course Length: 16 weeks Course Description: Marketing Financial Services looks at what motivates customers to purchase financial services and teaches you how to develop a successful marketing plan. Audience: All bank personnel responsible for conceiving or carrying out any phase of a bank's marketing efforts, including bank personnel in customer-contact and operations positions, management trainees, and persons entering banking at the mid-management level. Learning Objectives: After successfully completing this program, you will be able to:   • Recognize consumer motivation and buying behavior   • Integrate public relations, advertising, sales promotion, selling, and service distribution       functions in your bank's overall marketing plan   • Conduct situation analysis and formulate a master marketing strategy   • Monitor and evaluate performance Textbook: Marketing Financial Services, 6th edition, American Bankers Association, 2005 Course Credits: AIB: 3.0 ACE College Credit Recommendation: In the lower division baccalaureate/associate degree category, 3 semester hours in Banking or Bank Marketing Prerequisites: None Required Software: None OnLine Course Info Course Code Start Date End Date w\Textbook • Mem $449   • NonMem $636 3006218 3006975 3006996 3007035 3007065 3007105 07/25/11 09/19/11 11/07/11 02/14/12 04/23/12 07/23/12 11/13/11 01/22/12 03/11/12 06/03/12 08/12/12 11/11/12 PBA Contact: Jackie Catalano • (717) 255-6939 • jCatalano@paBanker.com
This educational opportunity is brought to you by Pennsylvania Bankers Association