P E N N S Y L V A N I A   B A N K E R S   A S S O C I A T I O N A Provider of AIB Products AIB Bank Marketing Diploma
Overview: The AIB Bank Marketing Diploma is ideal for bank marketers who are relatively new to the profession. It also represents an excellent opportunity for bankers outside the marketing area who desire a solid background in marketing to support their current responsibilities (e.g., branch managers). At the core of the AIB Bank Marketing Diploma is in-depth course work on marketing financial services, along with related topics. Courses on financial and business planning and on project management provide essential business skills that experienced bank marketers have identified as critical to the function. Supporting the marketing-specific core are courses in banking fundamentals, economics and business ethics. Required Courses: Students must successfully complete the following courses. The Economics requirement may be met by transfer credit from an accredited college or university for a minimum of 3 credits. Principles of Banking Dealing Effectively with Co-workers Economics for Bankers Ethical Issues for Bankers Managing Time at Work Marketing Financial Services Project Management Fundamentals Successful Sales Campaigns NOTES: • The AIB Bank Marketing Diploma meets the pre-certification education requirements for the Certified Financial Marketing Professional designation from ICB. Diploma worksheet PBA Contact: Jackie Catalano (717) 255-6939 jCatalano@paBanker.com
This educational opportunity is brought to you by the Pennsylvania Bankers Association