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A Provider of AIB Products AIB Bank Marketing Diploma |
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Overview: This diploma program provides the tools necessary for today's potential bank marketing professionals. Junior level bank marketers, employees with marketing experience but new to banking, employees working in other areas of the bank interested in marketing skills and branch managers responsible for selling their bank's products and services will benefit from taking this comprehensive program. Required Courses: Students must successfully complete the following courses. The Economics requirement may be met by transfer credit from an accredited college or university for a minimum of 3 credits.  Principles of Banking Dealing Effectively with Co-workers Economics for Bankers Ethical Issues for Bankers Event Based Selling Financial and Business Planning for Bank Marketers * Managing Time at Work Marketing Financial Services Project Management Fundamentals, Part 1 Project Management Fundamentals, Part 2 Successful Sales CampaignsNOTES: * Financial and Business Planning for Bank Marketers is available only as an AIB Online Course. This course replaces three course requirements for this diploma - Identifying & Leveraging Target Markets, Profitable Accounts and Budgeting for Bank Marketers. Students who have already taken Identifying and Leveraging Target Markets and Profitable Accounts through a Local ABA Training Provider must complete the budgeting lessons of Financial and Business Planning for Bank Marketers. • AIB Project Management Fundamentals Parts 1 and 2 replace the former course entitled Project Management Fundaments. Both parts must be completed to earn this diploma. • Please note that for all students who began work on any AIB Diploma or Certificate on or after September 1, 2004, the new requirements will be enforced. However, to ease this transition, we will allow until December 31, 2007, for all students currently pursuing any diploma or certificate to complete the program under the guidelines that were in place when they began. • The AIB Bank Marketing Diploma meets the pre-certification education requirements for the Certified Financial Marketing Professional designation from ICB. Diploma worksheetPBA Contact: Jackie Catalano (717) 255-6939 jCatalano@paBanker.com |
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