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The Strength of Our Association

From paBanker Magazine's 2019 Q2 Edition: Volume 21.2

The state of our association is strong, thanks to the support of all of you. I appreciated the opportunity to connect with so many of you in Palm Desert, Calif. for PA Bankers 2019 Convention. Thank you
for making the journey with us.

The strength of our association is drawn from our collective efforts to advocate at the grassroots level and in-person with lawmakers in Harrisburg and members of Congress in Washington; our commitment
to delivering the highest-quality professional development and training to our bank employees; our efforts to recruit, promote and retain the most diverse workforce in banking history; and our daily attention to PA Bankers’ mission statement as we commit to providing the membership with value through excellence in advocacy, education, leadership and member relations.

The successes and strength of our association would not be possible without the guidance of the 23 members on our Board of Directors, however. I want to specifically commend our chair, Jim Dionise, for
leading this association so effectively and graciously over the last year. I have had the privilege of spending many hours with Jim throughout the year at various PA Bankers events and meetings across the state. He is an incredibly committed advocate for our industry and member banks, and we are so much stronger because of his service. Thank you, Jim.

I would also like to acknowledge the efforts of our other officers: 1st Vice Chair T. Michael Price, First Commonwealth Financial Corporation; 2nd Vice Chair J. Bradley Scovill, Citizens & Northern Bank; and Immediate Past Chair Joseph W. Major, The Victory Bank. Under their strategic leadership, our association has had a phenomenal year and made great strides with regards to our strategic plan.

As July 1 approaches, I would be remiss if I did not also thank our four outgoing board members for their commitment and leadership:

• Joseph W. Major, The Victory Bank;
• Michael A. Mooney, WesBanco Bank, Inc.;
• Thomas J. Sposito, II, S&T Bank; and
• James R. Hoehn, PNC Bank, National Association.

On behalf of the association, I would like to thank all four of you for your service and knowledge that you brought to PA Bankers during your tenure on the PA Bankers Board of Directors.

While these individuals oversee the operations of the association, our activities are also driven by two other boards: the PA Bankers Services Corporation (Services Corp.) and PaBPAC Boards of Directors.
In March, we celebrated the 20th anniversary of our for-profit subsidiary, Services Corp. Led by Steven G. Fisher of Northwest Bank, the Services Corp. Board drives that success by helping us to select and maintain quality products and services that benefit and provide value to the entire membership.

The PA Bankers Public Affairs Committee Board governs the activities of our public affairs committee, PaBPAC, which helps us to support banking and business-friendly candidates for public office. As the association recommits to the importance of advocacy, political advocacy is a significant facet of that effort. At convention, PaBPAC Chair Denny Doll of Reliance Bank unveiled a new video that explains the importance of contributing to PaBPAC through the eyes of several of our members: Tammy Gunsallus, The Muncy Bank and Trust Company; Greg Hayes, Kish Bank; Dave Reed, First Commonwealth Bank; Brad Scovill, Citizens & Northern Bank; along with Denny, himself. I want to extend my thanks to all of them for their participation in this important video. If you would like to see this video and share it with your staff, please contact Amy Doyle, adoyle@pabanker.com.

For the past year, the board and our staff have endeavored to meet the goals laid out in our strategic plan, ensuring that our members are deriving value from your membership dues. The PA Bankers Champions program was developed for this very purpose: to ensure your teams take full advantage of your PA Bankers membership.

Recently, we embarked on a broad-based review of our association’s programming, beginning with our annual Group events. The board authorized the creation of a task force to study and consider modifications to these events based on your feedback. Many of your bank team members attended our newly formatted Spring Socials, and we plan to listen to their input on these events and use that
information to bring a fresh approach to more of our member programming.

Separately, in coordination with our PA Bankers Champions and your HR/training directors, we sought your counsel about how to better engage with and deliver valuable training to your employees. Your
recommendations will drive positive changes in the coming months. We want to ensure that we provide the training that our members want in the formats and locations they prefer. You will see more regional programming throughout the coming year, starting with our Emerging Leaders Conference, which will take place in Pittsburgh in September. We will work to accommodate the best delivery
options to our members.

And finally, we know that effective communication – delivering messages to the right people, at the right time, in the right format – is critical to our success in reaching our members. In coordination with your PA Bankers Champions, we will ask for feedback in a communications audit that will assess how best to share all that PA Bankers has to offer with your institutions.

All of us struggle to manage the daily deluge of emails from multiple sources. We need to be efficient and strategic in marketing to our members. We have already begun to streamline and tailor our communications by funneling appropriate information from our subscription center to your employees based on their functional job titles. Delivering value to you, our members, is key to our success. We recognize that imperative, and we will constantly review and improve what we offer so that we are meeting your needs as a member of this association.

Together, Pennsylvania banks are building a more prosperous commonwealth that enables our communities and businesses to thrive and all Pennsylvanians to fulfill their dreams. And this association stands
ready to assist you in that effort.

Together, we are making a difference. Thank you.

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Duncan Campbell
President & CEO