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Celebrating Our Success

From paBanker Magazine's 2018 Q4 Edition: Volume 20.4

As we conclude the most wonderful time of the year, I would like to take a moment to celebrate the success that the association has experienced this past year, due to your unwavering support and dedication.

As I mentioned in the last edition of paBanker, this past year has been full of industry and association accomplishments and new ventures. Aligning with our strategic plan, we made great strides as an
organization, advocating and communicating on behalf of our membership and industry, forging new relationships and enhancing the member experience.

As we continue to look to the future, we have made great progress in our goal of recruiting the next generation of bankers and improving diversity within our industry.

In 2017, the association agreed to support the Conference of State Banking Supervisors Case Study Competition, a national program that pairs undergraduate college/university student teams with local community banks to conduct original case studies. With the association’s promotion of the program to the membership, participation rose from four college/bank teams in 2017 to 14 in 2018, with one Pennsylvania team (York College and Fulton Bank) finishing within the top five teams in the nation. The support that each participating bank provided to its student team was incredible, and we hope to provide even more support for the program this year. The applications for the 2019 competition, which will focus on regulatory relief and its economic impact, have been submitted, but please contact Cindy Wallett, SVP, member relations and professional development, cwallett@pabanker.com, if your institution would like to become involved in this program.

As you may recall, we also signed a promotional agreement with BankWork$ and its local training partner, Philadelphia Opportunities Industrialization Center, Inc. last year. BankWork$ offers an opportunity for adults from low-income and minority communities to pursue a career in the banking industry through an intensive eight-week class, training them to become entry-level bank tellers, customer service representatives and personal banker candidates. Since last October, five BankWork$ class cycles and career fairs have been completed, and nearly 50 individuals have been placed into a job within the banking industry. Going forward, we hope to expand this program beyond Philadelphia to other communities across the commonwealth.

In addition to our partnerships with CSBS and BankWork$, we were invited by the Pa. Department of Banking and Securities to be part of a pilot initiative called the Next Generation Bankers Academy this year. The academy is an intense, one-week experiential learning experience for college students interested in understanding more about careers in the financial services industry or government oversight. More than 20 Pennsylvania students from 15 colleges and universities gathered in Harrisburg for the first program and received in-person, hands-on training from bankers and government officials. The students learned about topics such as technology and cybersecurity, government oversight, consumer and commercial lending, investment services, marketing and strategic planning. From start to finish, participants were engaged and truly received invaluable experience within the banking industry. We are hoping to participate in the program again next summer, and we will be sure to communicate the details as they become available.

This commitment to recruit and retain the next generation of bankers was recognized earlier this year by the Pennsylvania Society for Association Excellence in late January. The association’s “Why Banking” web and social media campaign, which was designed to recruit and retain bankers from the Millennial generation, received the Laurel Award for Excellence in Communication.

In conjunction with this effort to recruit the next generation of bankers, we also continued our commitment to provide relevant, first-class and affordable training and career development resources to our members. We not only recognize the importance of continuing education, but also the value of connecting with other professionals. We believe that our professional development events – Convention, director events, group meetings, conferences and seminars – work to accomplish this ideal.

This year, we offered more than 40 programs/events, many of which saw phenomenal growth. For example, our annual Women in Banking Conference had a record-setting attendance of 360 guests, and we hosted 366 students at our schools, a 27-percent increase over last year.

We also experienced exponential results from our agreement with Total Training Solutions (TTS), which we began last year. This agreement, offered through BankWebinars.com, gives our members desktop access to a wide array of bank-specific webinars on training topics such as compliance, risk management, lending and sales.

Looking ahead to 2019, we will host many of our flagship association events this spring, and we continue to have online opportunities with TTS, ABA Training and a new director certification program through our partnership with FinPro. I encourage you check the Look Ahead on pages 59-62 and to log on to www.pabanker.com to find the learning opportunities best suited to your specific job/role within your institution.

Finally, in the spring, we unveiled the PA Bankers Champions Program to help raise awareness of how the association can assist its member financial institutions through educational opportunities, advocacy, communications, access to resources, profitability enhancements and more. The program is off to a great start with 102 PA Bankers Champions to date*, and you can read more about the current statistics and progress on pages 16-17.

I commend our staff for their tireless efforts to continue to grow the association, but we certainly cannot do what we do without the assistance of our outstanding banker volunteers. As a member-focused
and member-driven organization, we are grateful for your continued engagement and support of the association, as it is critical to our overall success.

Together, we can continue to make a difference. I am proud of what we have accomplished, and I look forward to what the future holds for the association and industry in the year to come.

Thank you, and from all of us at PA Bankers, we hope you had a wonderful holiday season.

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Duncan Campbell
President & CEO