April 2019

Event image Schools Monday, April 29, 2019

School of Treasury Management II

8:15 AM at Harrisburg Area

April. 29-30, 2019 - PA Bankers Association, 3897 N. Front St., Harrisburg 

Click here to download the brochure.

Click here to download the registration form.

Last fall, the PA Bankers launched a new "School of Treasury Management" designed to aid banks in expanding revenue by enhancing their staff's knowledge and sales skills. The first part of this two-part program focused on treasury management product knowledge and account analysis practices. Presenters also began the discussion of targeted product sales. Part 2 will now focus on applying consultative sales strategies specifically for targeted business segments who purchase treasury management products and services.

This two-day program will provide a refresher on products and services with an emphasis on electronic, card-based and trending products. We will review current industry pricing trends, packaging products and tactics to differentiate commodity products. Participants will discuss the development of a sales strategy that includes segmentation by client sales size and industry type as a means to grow treasury management relationships and business deposits for their respective organizations. We will expand the participants' sales tool kit to grow existing relationships and generate new ones. Attendees will be expected to participate in a variety of interactive exercises in small groups.

The sessions are geared towards all bank business development and treasury management sales staff, including branch managers, commercial lenders, business development officers and others who are responsible for new business client growth and relationship expansion. Senior managers and sales managers who are responsible for business markets may also benefit from this program.

Overnight Accommodations:

Participants traveling from out of town may book accommodations at:

Hampton Inn & Suites
30 Capital Drive, Harrisburg, PA  17110; (717) 540-0900

Staybridge Suites
920 Wildwood Park Drive, Harrisburg, PA 17110; (717) 233-3304

Be sure to ask for PA Bankers' negotiated rate.

Register Now